Thursday, June 18, 2026

Tutorial: How to run a DIY Techno Label - Chapter 1: From demo 2 release

The Hardcore Overdogs presents a special guest feature by Doomcore Records

Hello Sinners,
As you (might) know I run a DIY label (Doomcore Records and its subs).
I wrote a lot about it in the past, also about some releases, the artists...
I often get questions by fans or people who want to start a project or label themselves.
"How do I set up a label?" "How do I promote my music?" "Should I put butter or jelly on my toast?"

So, in response to this, I decided to give a few rare sneaks peaks... into the inner workings and mojo of a DIY underground label.
I plan to write a few tutorials and doing some visual visualizer vids, too.
Here is the first one in this series. A (very) short video.
It shows the path of a gloomy industrial doomcore techno release, from start to finish.

Tutorial:
How to run a DIY Techno Label

Chapter 1: From demo 2 release

Step 1: an artist sends me a demo by mail
Step 2: i check the tracks
Step 3: i acknowledge the artwork
Step 4: i mail them back
Step 5: i write a promo blurb
Step 6: i upload the tracks
Step 7: i release them
Step 8: release is out
Step 9: success

You can check the video here: https://www.youtube.com/shorts/izl50EzADko

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